Omonike Fowowe: Relentless Entrepreneurialism
Omonike Fowowe is easily one of the
best symbols of relentless optimism you would find; this 25 year old
entrepreneur has built a plethora of marketing communications and humanitarian
brands under the holding company; Express Multi-Concept
Resources (EMR) Group Ltd; which she founded in 2011; fully focused helping
organizations to be more visible and accessible to their customers; using the
internet and several other veritable channels.
With clients like Access Bank, Zaron,
Mall for Africa and CoolWorldPZ Cussons, MarcopoloHotels&Suites ,
MarcopoloProperties, among so many other large and small brands; EMR Group Ltd
has within it; EmrMarketing, EmrMedia, EMRMoments, EMRStyleOnline ,
EMR&Brands, EMRMedia , EMRPR, and EMRAcademy. Each of these companies
specializes in a segment of Marketing Communications including; Sales
Promotions and Distribution, Product Activations, Online Brand Management ,
Digital Marketing and Training, Media Buying, Media Services and Advisory,
Events Management , Advertising and Public Relations.
Online and offline, Nike Fowowe
(CMICIN) is an entrepreneurial force.
Already the EMR Group has a collective subscriber base of over 1,000,000 people
across their social media platforms with
owning Africa’s Leading Digital Marketing Firm EMRMarketing .When you meet her
in person; one begins to understand why this young entrepreneur is fully
convinced that these are just early days and the possibilities of the future
are truly limitless.
Nike
Fowowe (25) was literarily born into the media,
her mother was the Director at Radio 1, a subsidiary of the Federal Radio
Corporation of Nigeria (FRCN) and as early as age 8, Fowowe found herself within
the world of breaking news, production equipment, public relations and some of
nations top talents in broadcasting that would grow to become some of the
patriarchs of the modern age. These experiences would provide the impetus for
her to proceed to study Mass Communication at the Redeemers University in Ogun
State Nigeria bagging a Second-class Upper. And it was at this university that
Nike Fowowe begun making her own light foot prints in media and marketing
communications that have led to some of the giant strides she is making today
as president of EMR Group Ltd. In her own words; ‚It all started from my
University days. I was chosen as the Advert Manager for the campus magazine and
newspaper called ‘Run Pearl’ and ‘Run Chronicles’ respectively. Those experiences
shaped my person and prepared me for the labour market‛.
Nike Fowowe has a passion for sharing
information. As a young undergraduate she would help other students that ran
petty trades and small businesses advertise their products/services in this
magazine as well as via her personal social media pages. It was natural that
she would build remarkable following on all these platforms as people could
trust her to provide the latest and most authentic information on campus;
either online or offline. Today, Corporate Organizations, Government
Parastatals, Individuals, Non-Governmental Organizations among others all
leverage the platforms and services of EMR Group Ltd to actively connect and
engage their target customers.
As a general rule, Nike Fowowe has
built EMR Group to focus single-mindedly on guaranteeing Return on Investment
(ROI) for her clients and like the slogan that you would here repeated time
again as you walk around the EMR Group Office in Ikoyi, Lagos Nigeria; ‚we do not think just about
activity; we think results‛.
Another foundational principle on which EMR Group Ltd is built is; joy. In
thinking customer satisfaction; Fowowe rallies her various teams to deliver joy to clients. Whether this joy is delivered in increased
following online for a client; new customer activations or the ability to
derive deeper engagement with a particular customer segment via one of the EMR
platforms, Nike Fowowe has built a culture in her organization that ensures
they maintain their focus in the very right places.
Nike
Fowowe (25) is also a firm believer in the
discovery and exhibition of new talent; in one of her latest projects; the MUA
Challenge; which was focused on providing a platform for make-up artists across
the country to showcase their work directly to potential customers; investors
and other leading names in Nigeria’s fashion and entertainment industries. With
auditions held across the North South, East and West of the country; in Abuja,
Portharcourt, Enugu and Lagos states respectively and a grand finale in Lagos
State; the MUA Challenge had a total of 5000 contestants all getting an
opportunity to showcase their work to a greater audience. This was yet another
special project of EMR Group which is making a definite impact in the lives of
several young entrepreneurial Nigerians.
Furthermore, in the character of
making impact, the year 2015 would see Fowowe launch the EMR Foundation. This
foundation is set up to ‘lend its hand; one step at a time’ to several dire
causes plaguing women and children across the continent of Africa.
With an impressive roll call of
notable achievements and a mind that never stops imagining new possibilities as
well as avenues to create a more functional world for all, Fowowe is tireless.
This relentless dreamer, who has carved a niche for herself in Media and
Marketing communications, is also a serial entrepreneur with interests in some
other high profit segments like food services and fitness with her Café Lagos
Confectionary and EMR Perfect Size. Being a young entrepreneur, Fowowe, has
mastered the rare skill of galvanizing teams to achieve set objectives; this is
why her multifaceted vision for her life is fast coming into shape; for someone
who in half a decade; would just be 30!
Join us in Celebrating the #EMRBossAt25
come May 24, 2015!!
To know more about Nike Fowowe and
her Company ‘EMRGroup’Visit
Email: OmonikeEmr@gmail.com
Facebook: www.facebook.com/OmonikeFowowe
Twitter:www.twitter.com/Nike_
LinkedIn: www.linkedin.com/OmonikeFowowe
Instagram: www.instagram.com/Nike_Emr
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